CategoriesFamily company Latest posts

Family businesses are more than just a business story

Family businesses are more than just a business story.

There are stories about strong family ties, heritage, pride, and shared vision. However, these stories can also become bitter if family members fail to overcome the challenges that arise in running the business.

Nevertheless, many family businesses prove that it is possible to successfully transfer their business success from generation to generation. If family members adhere to agreed-upon rules and remain open to new ideas and practices.

Family businesses have been driving economic development around the world for centuries.

Strong family ties intertwined with values and traditions and the pursuit of shared goals are key to their success.

Advantages of family entrepreneurship

One of the most significant advantages of a family business is undoubtedly the connectedness among family members.

Family members often work together as a well-coordinated team, contributing to the company’s better performance. In addition, knowledge and experience are usually transmitted from one generation to another, which can lead to long-term and stable business growth.

Family businesses often have strong values and traditions that are passed down through generations. This can help them develop and maintain a strong company identity and ensure consistency in relationships with customers and partners.

In addition, family businesses can also take advantage of tax benefits and other financial advantages available to companies owned by family members.

Challenges of family entrepreneurship

One of the biggest challenges is ensuring clear boundaries between family relationships and business relationships.

This can lead to conflicts and problems in decision-making, especially if the company is facing difficulties.

Another challenge is that family businesses can become too closed and not respond quickly enough to changes in the business environment. This can lead to outdated business practices and a decline in the company’s competitiveness.

Moreover, transferring ownership and management of the company from one generation to another can also pose challenges.

Family members may disagree on the company’s strategy, or there may be questions about who will take over the company’s leadership after the older members leave.


Family businesses can be very successful and stable over the long term, as they have strong values and traditions and a well-coordinated team.

However, they also bring some challenges that need to be overcome to successfully transfer their success from one generation to another.

To avoid conflicts, it is important for family members to clearly define their roles and responsibilities in the company and adhere to agreed-upon rules.

It is also important for the company not to close itself off to new ideas and practices and to quickly adapt to changes in the business environment.

Transferring ownership and management of the company can be facilitated by proper planning and the education of successors, who can gradually learn from older members and gain the experience and knowledge needed to lead the company.

If you need help, arrange a free presentation meeting.

For all questions and scheduling, I am available at: ddr@milankrajnc.mcI

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

Milan Krajnc
CategoriesCrisis managament Latest posts Projects

Why take the risk when you can prevent it??

Why take the risk when you can prevent it??

Risk in projects refers to the possibility that events or circumstances that could negatively affect project achievements will actually occur. This means that planned activities may not be carried out on time, project costs may increase, or the final result may not meet requirements or expectations.

They originate from various sources such as changes in the environment, changes in customer requirements, technological changes, lack of resources, unpredictable events, or human error.

It is important for project teams to identify and assess risks and take appropriate measures to reduce risks and/or manage the consequences if risks are realized.

Risk management planning involves identifying, assessing, monitoring, and managing risks. This requires the participation of the entire project team, including the project manager, experts, stakeholders, and other project participants. Effective risk management is crucial to ensure successful project implementation and achieve project objectives.

 Milan Krajnc

How can you prevent risks in projects?

Thorough planning: With a well-prepared project plan, potential risks can be identified, and plans can be made to manage them.

Risk identification: By identifying risks, potential hazards that could affect the project can be recognized, and a plan can be prepared on how to deal with them. Risk identification should begin in the early stages of the project and should be continuous throughout the entire project.

Risk analysis: After identifying risks, a risk analysis should be conducted to determine which risks have the greatest impact on the project and which risks are most likely to occur. Based on the risk analysis, planning on how to manage risks can be done.

Risk monitoring: Risk monitoring involves regularly monitoring potential risks and checking if new risks have emerged. Risk monitoring helps us respond in a timely manner to potential problems and carry out planned actions to manage risks.

Collaboration and communication: Collaboration and communication among all project stakeholders, including project team members, clients, suppliers, and other parties, are crucial for preventing risks in projects. Regular meetings, progress reports, and clear communication will help ensure that all stakeholders are aware of potential risks and that actions are taken to manage them.

Insurance: In some cases, various types of insurance, such as liability insurance, property and equipment insurance, damage insurance, health and safety insurance, and other types of insurance, can be used to protect the project from risks and reduce their impact on the project.

Budgeting for risk management: Risk management can have costs that need to be considered when planning the project budget. By budgeting for risk management, funds are available to implement planned actions to manage risks.

Planning alternative scenarios: In case risks on the project materialize, it is useful to have alternative scenarios prepared. This may include planning alternative strategies, changes in the project plan, or other measures to reduce the impact of risks on the project.

All of the above approaches and strategies need to be adapted to the specific needs and goals of each project.

 Milan Krajnc

Risk management in projects has numerous benefits.

The most important ones are:

Ensuring project success: By preventing risks, project objectives are met according to the plan. This means that projects are executed within the defined budget and time frame.

Reducing costs: If risks are not managed, they can cause higher costs for the organization. This may include additional costs that arise from delays or repairs.

Increasing quality: By managing risks, project quality can be improved. This means that the project will be more efficient and meet the needs of the organization and customers.

Increasing customer satisfaction: By managing risks, customer requirements are met and their satisfaction is ensured. This can lead to increased demand for the organization’s services and products.

Risk management must be included in project planning.

Not because risks will appear and materialize, but because we want to reduce the likelihood that they will materialize and be prepared to respond to any challenges quickly and effectively.

I would advise companies to focus on risk management in projects, as this can reduce the likelihood of project failure and improve project performance.

Effective risk management in projects requires a systematic approach that includes risk identification, analysis, assessment, and risk management.

The introduction of a project office can also help by ensuring coordination between projects and standardization and coordination in their management. Learn more about the introduction of a project office HERE.

By properly managing risks in projects, companies can achieve successful project results and improve their competitiveness and business success.

To introduce a project office, arrange a free presentation meeting.

For all questions and scheduling, I am available at:

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Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

Milan Krajnc AI
CategoriesArtificial intelligence Latest posts

Emotional intelligence the AI way

Emotional intelligence

Artificial intelligence is becoming increasingly integrated into our lives. This time, we’ve left the thinking and the writing to them.

We gave her a cue. We can teach people to be professional, to say nice things, and to motivate… but how much can we learn to feel and see what is hidden from the eye?

And what does AI have to say about this?

Emotional intelligence involves the ability to perceive, comprehend, and regulate one’s own and other’s emotions. This includes controlling impulses, avoiding negative emotions, motivating ourselves and others, and communicating with empathy. Emotional intelligence plays a crucial role in relationships, careers, and personal satisfaction.

Although the emotions, thoughts, and intentions of others may be hidden, we can infer them from their behavior, and verbal and nonverbal cues (such as gestures, facial expressions, posture, etc.). She helps us to understand and recognize these invisible signals so that we can better understand and identify with the feelings and needs of others.

People can learn emotional intelligence skills. Although some people may be naturally inclined to understand emotions better. Everyone can improve their emotional intelligence through practical strategies such as focusing on current experiences, observing their own and others’ emotions, understanding the correlation between emotions and situations, and finding ways to manage difficult emotions.

However, it is important to note that emotions can be hidden deep within us and may not always be perceived or understood, even if we have good intentions and emotional intelligence skills. It is also essential to listen to ourselves and others, foster empathy, and continuously strive to grow emotionally

Emotional intelligence has many benefits for personal and social development. It can increase self-confidence, the ability to cope with stress, improve communication and relationships, and contribute to better overall well-being.

Milan Krajn AI

Nurture your emotional intelligence by following these steps:

  1. Self-awareness: explore your emotions, their causes, and the effects they have on your mood, thinking, and behavior.
  2. Empathy: Learning to understand and feel other people’s needs and feelings.
  3. Ability to manage emotions: Learning to manage your own emotions so that they do not negatively affect your relationships with other people.
  4. Communication skills: Developing the ability to communicate effectively with others in order to understand and communicate your feelings
  5. Creative expression: Find ways to express your feelings, such as through art, journaling, or meditation.
  6. Cultivating positive relationships: Emphasize positive relationships with others by building strong bonds and developing empathetic communication.
  7. Tolerance: Developing the ability to accept and understand differences and different points of view

Practicing these steps will help to strengthen your emotional intelligence and improve your relationships with the world and other people.

Milan Krajn AI

Some exercises that can help develop and nurture emotional intelligence are:

  1. Make a daily note of your emotions and thoughts to help you understand how your emotions affect your mood and behavior.
  2. Learn to manage your emotions by recognizing, understanding, and regulating them.
  3. Practice empathy by trying to understand and identify with other people’s emotions.
  4. Practice reflection by regularly thinking about your emotions and how they affect your behavior.
  5. Practice communication skills by making an effort to communicate your feelings clearly and accurately.
  6. People management training can help develop emotional intelligence by enabling you to see and understand the emotions and needs of others.

Meditation and yoga: Meditation and yoga are effective techniques to help you manage your emotions and improve self-control.

These exercises can be helpful in developing emotional intelligence, but they need to be practiced regularly and consistently to see results.

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Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

milan krajnc
CategoriesLatest posts Personal breakthrough

Answers to frequently asked questions about me!

Frequently asked questions

How did you manage to write more than 400 books?

I started writing when I was 10 years old! Writing was my escape as I grew up in an abusive environment. There was a lot of alcohol in the family, which was the cause of violence. And so I saw my protection in writing, I had the feeling that only the notebook understood me. I have kept this way of expression to this day.

I never wrote with the intention of publishing books. Books began to be created, as a kind of conclusion of a certain period of life. Thus, at the age of 17 (1992), the first e-book was created; programmed in Trubo Pascal. The first print was published when I was 19 (1994) and then one every year.

Then, along with my job as a physics teacher, I started working on the radio and newspaper, as a journalist, because I started looking at writing as more than just poems and stories. So I started writing about life.

But when I started dealing with people in terms of psychology and psychotherapy, I realized that writing is a kind of mental cleansing. So I began to take writing as a shower of thoughts. So every night I described my feelings, through stories.

Some years ago (2018), I started thinking that writing could be my passive income. And started sending certain sets of texts to different editors all over the world. And, so today (2023), out of 430 book works in print, e-format and audio format, translated into 15 different languages.

So I’ve been writing for 37 years, so that number isn’t that big in terms of unpublished text.

You can buy my books in bookstores all over the world and on various online bookstores, which I can’t even keep track of myself. This is managed by my main publishers King & Justus (USA), Santonelli (Italy), Toena (Albania)… but I manage everything through my publishing house NCC Laboratorij.

So writing isn’t your main source of income?

No, for 24 years I have been dealing with crisis management, which arise due to the personal characteristics of people. So it’s mainly family businesses where they can’t fire someone because they’re a co-owner of the company or a local politician. at the national level, who already has a whole mandate ahead of him, he found himself under great psychological pressure and does not want to resign.

So I solve very specific causes of a crisis, which can turn into a technological or financial crisis. hence the title Crisis Captain.


How could a psychotherapist be nominated for the Nobel Prize in Economics?

 It is true that I mostly present myself as a psychotherapist; this is due to the fact that whatever crisis I solve, I always start solving it with key individuals who transmit their bad will through the hierarchy to the entire business or social system. That is why I tackled this phenomenon comprehensively. I have created a kind of collective psychotherapy carried out by the management system itself.

The key, however, is that the system prioritizes personal goals, which must be supported by business goals. So it is an exchange of value and needs, which turns the whole economy based on needs on its head. This was recognized by fellow professors at the European Center for Peace and Development, University for Peace, which is part of the United Nations, and nominated me in 2021.

I was nominated for the Dynamic Management Model, which I based on natural laws, taking into account the current psychological state. As a basis, as a scientist, I started to create by justifying a new scientific method, Dynamology.

What do all these titles of yours mean?

Academician prof. Sir ddr.hc. Commander Don H.H. MILAN KRAJNC

Let’s look at the academic ones first:


Regular member of the Serbian Royal Academy of Sciences and Arts in the field of Public Management


prof. – professor – I am a full-time professor of psychology at ASEAN University International in Jakarta (Indonesia)

Associate Professor of Public Management at the European Center for Peace and Development in Belgrade (Serbia) and Podgovorica (Montenegro)

visiting professor of Psychology at the Universities of Barcelona (Spain), Valencia (Spain), Bologna (Italy), Coimbra (Portugal) and CT University Ludhiana (India)

Professor of the Open World Program at Al-Khalif Business School (in Dubai, UAE)

professor at Globe Business College in Munich (Germany)

sc double doctorate of science – at the European Center for Peace and Development in Belgrade (Serbia), I received my doctorate in Management with the dissertation “DYNAMIC MODEL OF LEADERSHIP OF LOCAL ADMINISTRATIVE SYSTEMS – THE PERSONAL INFLUENCE OF THE MAYOR ON THE DEVELOPMENT OF THE LOCAL COMMUNITY”

at ASEAN University International in Jakarta (Indonesia), I received my doctorate with the dissertation “PSYCHOLOGY OF PERSONALITY OF LEADERS IN FAMILY BUSINESSES”

Milan Krajnc

Honorary functions

h.c. I have two honorary doctorates – ASEAN University International in Jakarta (Indonesia) awarded it to me for my contribution to the development of psychology in family business in Asia

 Al-Khalif Business Scholl awarded me an honorary doctorate in Monaco for the integration of art and psychology in the field of literary and musical works.

Noble titles

Sir – is the title of Knight, Knight of Malta l Federation of Autonomous Priories (Malta)

Commander – is the title for the Knight of the Commander, Belgian Knight of the current king (Belgium)

Don – is the title of Knight, Knights Society of Elviña (Spain)

H.H. – I received the title His Highness from His Highness Mahmoud Salah Al Din Assaf. Who is He Is the 7th-century hereditary royal prince of the Assaf dynasty (Banu Assaf, “Assaf”, a Persian word meaning “authentic”) of the Mamluk Sultanate of Persian Keserwan of Mount Lebanon (from 1306) and Tripoli (from 1585). His long dynasty is one of the oldest in the Middle East.

Functions by country


Regular member of the Serbian Royal Academy of Sciences and Arts

Professor of Public Management at the European Center for Peace and Development

Member Informative Protection Association in Serbia


Coordinator for Local and Regional Development, Ministry of Foreign Affairs, Republic of North Macedonia


Special advisor for local and regional development l Mediterranean Institute for Post-graduate studies and Development Research, Podgorica, Montenegro


Professor of Psychology at ASEAN University International


Commander of the Knights of the King of Belgium


 “Open MIC” awards “Open MIC” awards Issued by Peacful Mind International Foundation from India

Honorary Member of our Board of Advisors IAMA INTERNATIONAL

Member Of The Board Of Advisors World Leaders for Mental Health


Visiting Professor of Psychology at Bologna University

Writer and author at publisher Santelli I Milano


Knights Society of Elviña

Visiting Professor of Psychology at Barcelona University

Visiting Professor of Psychology at Valencia University


Member Board Of Directors The Peace-Led Climate Friendly Sustainable Development Forum · Part-time


Honorary advisory board member World Smart Events


Advisory Board Member UNIFY PLATFORM AG


Board Global Academic Council FAB ASSOCIATION


Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA)

Fellow of the Royal Asiatic Society of Great Britain and Ireland (FRAS)

Fellow of the Royal Anthropological Institute of Great Britain and Ireland (FRAI)

Professor of the Open World Program at Al-Khalifa Business School Art at Al-Khalifa Business School

Director of Academic Affairs, London Health School


Scientific AdvisorScientific Advisor Love Israel Europe Association


Visiting Professor of Psychology at Coimbra University

Member Regional Science Association International (MRSAI)


Special AdvisorSpecial Advisor

Privy Council of H.H. the Prince Mahmoud Salah Al Din Assaf


Representative of Al-Khalifa Business School in the Principality of Monaco

Member of the Presidium of the World Audio Book Association

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

Milan Krajnc day
CategoriesLatest Latest posts Personal breakthrough Power Thoughts tips & tricks

How clear to see what you want to achieve!



At the start of each day, you have a choice, of what you want to achieve in the day. To be positive and optimistic or negative and pessimistic?

Do you know that having a positive focus is different from positive thinking?

Have you ever practiced focusing? Have you mentally, mentally prepared yourself for the day ahead of you?


Then it is high time you did because this will help you to cope with the minor crises of the day, but without losing your focus on what you want to achieve in the day. This kind of visualization process is used by many people including politicians, sportsmen, public figures, etc.

When you choose to visualize, you are getting closer to your goal. And when you arrive at your destination, you will feel that you have already experienced it.

When you shift focus, your perspective changes.

Be clear about what you want!


Milan Krajnc growth


Here are four exercises I recommend you start doing – tomorrow morning.


In the morning, when you get up, take 5 minutes. Sit quietly. Imagine the events, the commitments of the day ahead.

Break the habit of checking your phone in the morning by replacing it with a new habit: visualizing the day.

Write down what you want to achieve that day and imagine yourself reaching it.


Every morning, ask yourself how you want to feel at the end of the day. If it doesn’t feel like that at the end of the day, have a meeting with yourself.

At the meeting, analyze the whole day and see which activities have prevented you from doing so. This means that these activities are taking your energy. Start changing or removing them.

With this exercise, you are focused for just one day. Be aware of the beginning and the end of the day. In this way, you actively start the day and consciously end it. You start to live for each day individually.


Repeat them before going to bed, in the morning when you wake up, during your commute to work, or in a moment of anxiety or stress.

Write one or more of them on a piece of paper and stick it on your mirror, fridge, wallet, phone, etc.

Let positive affirmations accompany you through your daily life. Over time, they will train your subconscious to believe that these statements are true. So instead of turning to negative thinking, you will automatically start to turn back to positive statements.


Write down everything you are grateful for. If you don’t want to write, you can say these things out loud or at least in your mind to start with.

You can start with basic expressions of gratitude for your home, family, and job, then build up to being grateful for everything.

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at



Honorary Member

Honorary Member World Healthcare Women Contest

Ladies and Gentlemen!

Let the organizers of the competition express their respect and expect fruitful cooperation!

We want to attract your attention to a new global project designed to express our deep gratitude to the healthcare teams for their daily feat and to raise the profession’s prestige through beauty, humanism, professional contribution to healthcare, and corporate loyalty. In this respect, we created the” WORLD HEALTHCARE WOMEN CONTEST.”

We request your support!

The purpose of asking for support for the ”World Healthcare Women Contest is to draw the attention of the World Community to the development and increase of the efficiency of the healthcare systems and the protection of public health. Furthermore, assistance to manufacturers and exporters in the promotion of medical products and equipment, search for new markets for technological renovation, and modernization of clinics and laboratories. Last but not least, the Contest aims to show the competitiveness and advantages of health systems in different countries in the field of medical travel and attract patients and investments and upgrade the quality of Healthcare Systems Worldwide.

We believe that Doctors-Physicians, Health Care Executives, Nurses, Medical Secretaries, Health Care Facility Owners, and Other Healthcare Personnel working in Hospitals deserve immense gratitude. They are sleeplessly day and night taking care of the Covid-19 Patients without considering their health and ignoring the possibility of dying during their sacred duty. Therefore, we decided to organize a Worldwide Contest among Healthcare Women working in different healthcare facilities in all the countries of the World.


We operate in the fields of business (family businesses, cooperatives, crisis management), consulting, lectures, workshops, mentoring, and business or personal coaching. We mediate in the search for investors,  perform profiling and psychotherapy of the management team, and all employees in companies, institutions …

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

CategoriesBusiness success Dynamic Leadership Model Education Latest Latest posts Leadership model




Insights into the code of corporate vision and DMV with Dr. Oleg Konovalov and Dr. Milan Krajnc.

What is your company’s vision code?  Many entrepreneurs do not know the answer.

They will give you the answers to the unwritten secrets of entrepreneurship.

Oleg is an internationally recognized author, global thought leader, and consultant. He helps companies realize the vision of their mission and makes great leaders out of you, lives and works in the UK.

Both, have the ability to create and execute a compelling vision for companies, while also identifying the strategic needs of leaders in the areas of corporate culture and leadership.

The greatness of your success depends on the greatness of your vision. Vision is pragmatic and functional, otherwise, it is a dream or an illusion.

Companies with a strong and compelling vision demonstrate 25 to 30 times higher market value than companies with great products.

We will talk about vision and work on it: What is the vision? How to create a strong and compelling vision? How does vision increase capitalization?

Vision is crucial because it sets goals. No company can be successful if the management does not have a clear vision and understanding of where the company is going.

As you read, ask yourself what impact the as-yet-undiscovered visions and strategies we will discuss could have on your business and how quickly you can bring them to life.

For more information about the event, which will take place in the spring at an attractive location in Croatia, please contact; 

We operate in the fields of business (family businesses, cooperatives, crisis management), consulting, lectures, workshops, mentoring, and business or personal coaching. We mediate in the search for investors,  perform profiling and psychotherapy of the management team, and all employees in companies, institutions …

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

CategoriesDynamic Leadership Model Family company Latest posts Leadership model

Sometimes success needs encouragement!

Solving problems

Effective crisis management

A successful company. All processes in it run like clockwork. The display on the success board shows rapid growth, profits are skyrocketing, and the arrows in the chart are pointing steeply upwards until…

…until the first disagreements start to happen.

Perhaps someone in management dislikes something and desires changes, more responsibility, higher pay … Maybe employees feel left out… Perhaps their perfect image of success is showing cracks deep inside…

Why does this happen?

Perhaps because not everyone experiences the joy of success, as it is usually reserved for those in leadership positions. In times of financial prosperity, few people share their successes—their financial rewards—with everyone involved in the process.

As a result, dissatisfaction manifests itself in poor work, delays, grumbling, and rumors about a company they were once proud of, but now…

How do you know when a company needs help? That employees becoming the hidden enemy in the cloud of success? You know how it is: first there’s one scavenger, then suddenly there are hundreds.

The company loses its reputation, and the quality of its products slowly declines.
You don’t understand why!

What happened? If everything is the same, you haven’t changed anything. The process is the same. The materials are the same. The suppliers are the same. The employees are the same people. You have loyal customers. But there are more and more complaints.

The crisis comes slowly, quietly eating into all parts of the process, slowly, until it is… we won’t say the word.

Don’t float on the wings of success. Look into the core, into all the processes, into the people… NOW!

Many people wonder why? Why, because now, we don’t need advice, because everything is perfect!

But this very time, when you are at the top, is the time for a crisis manager to bring a fresh perspective to the company, who will quickly feel what is happening in the company. Where it is located, although according to all financial statements it is still at the top, the growth is slowly stopping.

Why do you need it? How can it help you?

A crisis manager’s job is to be proactive, identify threats and determine the strategy they will use before a crisis even happens. 

I often see business owners afraid to take third-party advice, but there is nothing wrong with looking at a business through the eyes of a neutral person.

Sometimes the answers are already in front of you, but you can’t see them because you are overwhelmed.

I have advised people, from large cooperatives to family businesses and individuals, all over the world, to overcome difficulties or to continue to develop successfully and achieve admirable success.

Business consulting is not a series of therapeutic sessions on a comfortable sofa where you explore your feelings about life. But an insight into bridging the gap between where you are and where you want to be — you, your employees, and, as a result, your business.

So what do success and crisis management have in common? 

The path to satisfaction leads from feelings of hidden dissatisfaction and stagnation to a trustworthy company to which everyone likes to return, both employees and business partners.

Still in doubt? 

Contact me for a free presentation.

For all questions and appointment bookings, I can be reached at:

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

CategoriesDynamic Leadership Model Latest posts Leadership model

Crisis Management: Don’t let changes rule you

Solving problems

Crisis Management

The world is changing at breakneck speed, and adapting to change and managing it is becoming a fundamental skill for facing the present and the future. Organizations require change agents and change managers who can deal with rapid and significant changes at the business model, organizational, and process levels, among other things.

No company can afford to stand still. They are always facing new challenges and better ways of working. However, any change you want to make needs to be carefully planned and implemented; otherwise, it can cause more harm than good!

This is where change management comes in. It’s a structured approach that ensures changes are implemented thoroughly and smoothly—and have the desired effect.

What is “change management”?

Change management draws on theories from many disciplines, including psychology, behavioral sciences, engineering, and systems thinking.

One central tenet of change management theories is that no change occurs in isolation.

In one way or another, changes affect the entire organization and all the people in it. With good change management, you can ensure that employees adapt to the new way of working and accept it without major trauma.

People also need to be convinced that the new approach will be better and that there is a clear path to get there.

Successful change management is based on four fundamental principles, supported by the DMV, where the company can operate very rationally and without errors according to the principle of natural processes. Above all, everything happens exactly when it should.

A dynamic management model stimulates employees’ potential. It prevents stress, manipulation, and duplication of tasks.

Principle 1: Understand the changes

Why do you need to change? What are your key goals? What will be the benefits of the change for the organization? How will this positively affect people?

Principle 2: Plan for change

Effective change doesn’t happen by accident, and any plan you make must be suitable for your organization. How change projects are managed can vary from organization to organization.
How do you plan to achieve change? What should success look like?

Principle 3: Make a difference

When you start making changes, you need to make sure everyone involved knows what they’re doing. The Dynamic Management Model (DMV) is excellent for this, which shows through the seven phases of personal and business transformation that all subjects go through during organizational changes, from shock and denial to the point when the changes are accepted and begin to be implemented successfully.

Everyone involved in the change must understand what needs to happen and what it means for them.

Principle 4: Communicate the change.

Communication is an integral part of change management. The change you want to make must be clear and relevant, so people understand what you want them to do and why they need to do it.

Everyone needs to know why the change is happening and feel positive about it!

Change is complex, and knowing what not to do is just as important as knowing what to do.

There is no one-size-fits-all approach to change management, so there is no perfect way to manage it.

For all questions and appointment bookings, I can be reached at:

Fill out the form bellow to get the free e-book



Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

CategoriesBusiness success Dynamic Leadership Model Latest Latest posts Leadership model

A comprehensive approach to problem solving!

Solving problems

Approach to problem-solving!

There is no school in the world that will teach you how to run the company and business in which you are involved.

As soon as I enter the company, I can already tell what the main problem and issue are from the outside signs.

Because any change for the company can be critical, not only positive, I developed a method based on natural laws. I called it the Dynamic Leadership Model.

With it, changes occur without major shocks and negative consequences for all parties.

Approach to problem-solving!

My concept of work is based on separating the personal influence of the individual from the business model, because this is the only way further “problems” in the company can be curbed.

I help companies not only with internal changes but also with cooperation with external partners and official institutions, I am an officially registered lobbyist in the Republic of Slovenia and the Republic of Serbia. I work with all local communities and governments in SE Europe, so I have direct contacts in various fields.

I offer my clients a comprehensive approach to solving problems.

There is no school anywhere in the world that would teach you how to run the company you are in.

My advantage is to turn your company into a classroom. And I teach you exactly what you need to make you and your business successful.

In this classroom, there are no grades, and nothing is “forced”, but I create an environment in which you enjoy and make changes with ease.

The first step we take is to get to know each other really well, trust is the most important thing at work. Which means I work at the highest level of trust.

This way I can solve fears, doubts…problems that come from the deepest depths.

That is why the process is long-term because trust is not established overnight, although sometimes there is energy as if we have known each other forever, but this energy also needs to be “grounded” with actions.

The process is completely identical to the growth and maturation of a child in early childhood (0-6 years). Where the child looks up to his parent, who naturally takes him as an authority figure. So if I want you to make a sustainable shift, I need to establish a top-level authority that requires strong trust.

Only then can you follow me unconditionally. However, this is not about blindly following, but about becoming motivated enough to make changes in yourself. And this is a radical change.

If I perceive that someone is not ready to really work on themselves, I stop the cooperation.

I use a very wide range of skills in my work. Mainly to be able to find a language you understand because this is the first condition for establishing trust. Then, “in a language you understand”, I show all the mistakes in the personal and business field. In a “painless” way, and also the causes of them. In doing so, I teach you the skills with which you will eliminate these causes and repair the resulting damage.

I teach each individual to lay the right foundations because only in this way can you really solve the situation. Everything else is “fog stirring”, as they say to us consultants.

contact me for a free introductory meeting…”

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Avtor - Milan Krajnc

Author of the article: pedagogue, entrepreneur & crisis manager and Tina Orter.

For more information or an introductory meeting, write to me at

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