The book presents an innovative way of looking at family entrepreneurship. A company cannot only be a means of attaining material and personal goals. It is part of society. It is part of nature.
We should always keep in mind that how we act and invest in the company is exactly what we will get back from it. What you reap is what you sow.
This is why it is important to thoroughly think through every decision before you make it and ensure that decisions are always long-term.
First, look at how the decision will affect you and then how it will affect the surroundings.
The order is important as you are first and only then do the others come – but you must never forget the others.
This is why it is important for your thoughts to be pure when making decisions and that you start from the peace you had achieved within yourself. You can only reach purity through the ethical behaviour that is encouraged by this manual with its solutions.
The manual is therefore not a technical aid, but rather aids deliberation and elevates the culture of leadership and cooperation.